Tele-Communication sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions-short term activities which provide material inducements to consumers and trade it becomes imperative for managers to understand such practices and understand challenges.
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Celent have reviewed this profile and believe it to be accurate. Economic development, growing income especially in the urban areasand a transition from class banking to mass banking were the main drivers. The industry is now entering the next phase; the main drivers for future growth are likely to be regulatory changes relating to financial inclusion, increasing penetration, and white-label ATMs.
The ATM industry has been a focus of recent discussion in India. Several forces are driving the heightened importance of ATMs.
A large proportion of India's population is still unbanked or underbanked. Banks have traditionally targeted urban areas for setting up new branches and ATMs, reaching a sizable population with relatively low investment in infrastructure.
Recently, the Reserve Bank of India RBI has been trying to design policies to encourage financial institutions to look beyond the top cities. Traditionally, banks owned their own ATMs. However, they are increasingly sharing ATM networks with other banks to increase reach. Outsourcing of ATMs is a recent phenomenon in India, since strict regulations have prohibited nonbanking companies from carrying out banking operations.
Given that many of them have already built up a significant ATM base, they are unlikely to completely abandon their role in ATM management.
The white-label ATM model has the potential to revolutionize the ATM landscape, and the implications for vendors are serious. Hardware vendors will see demand for their machines grow. Given that almost all of them are engaged in services and maintenance of ATMs, some may foray into the domain of white-label ATMs.
Large local players that provide managed services and outsourcing services to banks are likely to move up the value chain and consider the white-label opportunity. Other firms associated with this industry, like telecom operators, network companies, and security and infrastructure providers will also see growth opportunity in the evolving scenario.
Some large international players looking for growth opportunities may enter the Indian market with their established reputation and superior offering.
The first chapter in this report provides an overview of the Indian banking industry that is at the heart of ATM business. The next chapter delves directly into the ATM landscape and explains its evolution by studying its history, drivers of growth, challenges and barriers, and participants and their importance.
The report also examines the main uses of ATMs in India, costs and expenses associated with this business, and some of the innovations that are taking place in the industry.
A separate chapter is dedicated to analyzing the latest trends in servicing of ATMs. Finally, the report presents an overview of the vendor universe associated with this industry and some of the emerging trends. This page report contains 13 figures and 7 tables.
Subscription required Access to this content requires a Celent research subscription. Subscribers should sign in to access this research.Impact of Reliance JIO on the Indian Telecom Industry Noorul Haq Administrative Officer, Kalindi College, University of Delhi, INDIA ABSTRACT Telecom industry is under severe competition where number of players are using different marketing strategies to lure and retain the customers.
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