Pricing strategy in avari hotel

Hire Writer This marketing plan presents a fresh and brand new concept of Cultural Heptagon Hotel that will target mainly family vacationers and mature travellers. We have drawn up a SWOT analysis that shows clearly where our hotel stands in the market. We have also made plans that will position the hotel as a 4 stars property, providing top-notched service and fine quality standards. The hotel layout is structured in a way that every accommodating level houses a different cultural theme and concept.

Pricing strategy in avari hotel

And, one hotel that holds a unique feature is the Holiday Inn Crowne Plaza, conveniently located on colourful Silom Road, next to the river and right in the heart of the shopping, jewellery, business and nightlife districts.

Attractions such as Chao Ph raya River where they can take a river taxi to the Emerald Buddha and Grand Palace, and Patong are within easy walking distance. Plus, the new SurasakSkytrain station is only a few steps away. The hotel is approximately minutes drive from Don Muang International Airport depending on the day and time and the second stage expressway cuts travelling time between the hotel and the airport to an average of 30 minutes.

The Crowne Plaza targets niche market — upscale leisure and business travelers, while at the same time maintaining its midscale guests. The Holiday Inn Crowne Plaza Bangkok is designed in the modern style with a touch of traditional Thai decor which is suitable for the business and traveller.

It has a total guest rooms situated in two towers, Plaza Tower and Crowne Tower. All rooms have individual thermostat control, central air conditioning with bathroom, color TV with 7 channel cable, on command video channels, radio, telephone with IDD facility, mini bar and hair dryer.

Furthermore, they also have 1 room specially designed to accommodate wheelchair bound guests. The doors are wider, switches are located lower, railings in the toilet and large spaces to maneuver.

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All our public areas are wheelchair accessible. The hotel has a wide choice of dining options, which include Window on Silom serving international favourites, Tandoor featuring northern Indian delicacies and Thai Pavilion showcasing the best of Thai cuisine.

The Orchid Lounge serves light meals and high tea, and Cheers Pub offers a friendly pub atmosphere.

Pricing strategy in avari hotel

Thai Pavilion A superb and authentic Thai dining offering deliciously spicy and unique dishes from the exotic Kingdom of Thailand. The Thai Pavilion is open for buffet lunch and a la carte dinner. Enjoy traditional Thai music with dance performances every evening except Sunday. Located on the 6 th floor and open for both lunch and dinner daily.

One area that shows great potential is the use The use of micro cells The one factor that has the greatest influence on Crowne Plaza Bangkok has highly trained, efficient and friendly conference network coordinators to ensure that all aspects of your event go as intended. The ballroom, located at the lower level of the hotel, is flexible in its layout and can be separated into three function rooms.

This allows organisers to tailor the venue according to their requirements.

Pricing strategy in avari hotel

The Crystal Ballroom has state-of-the-art equipment and ensures a successful conference, seminar, exhibition or meeting.

The Emerald Room can be divided into three smaller rooms: These rooms can hold 70 to 80 guests each theatre style and from 20 to 30 boardroom or meeting style. Each room features phone, multiple electrical and microphone outlets and individual controls for sound, air conditioning and electricity.

A selection of audio-visual equipment is available.

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This room can be separated into two rooms which can be used for small meetings of ten persons. Additional facilities include free morning newspaper delivered to the room, internet access, iron and ironing board, separate hanging closet and wake-up calls.Youreka Hotel, Amritsar Orchid Ecotel: Leveraging Green Hoteling as Core Competency Santos Winery Case Analysis: Pine Street Inn, Boston’s Iconic Homeless Shelter, Re-think its Strategy Boston Pine Street Avari Ramada Hotel: Pricing Hotel Rooms Red Spruce Resort The Paris Opera Hotel The Clonlara Hotel Lighting the Way at the Manor House Hotel.

Established in by Byram Avari as part of the Hilton hotel chain. Independently operating since ROOM RATES AND PRICING POLICY Avari priced . marketing: segmentation and targeting, bundling, pricing, customer service and customer relationship management, marketing communication, promotion, channels and value chains, brand communities, global marketing, and the importance of brands.

Avari Ramada Hotel case study report. Marketing - Final Exam. Pricing Strategy. How Do You Best Determine the Price to Charge Customers.

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Wk11 Pricing Distr. Export pricing strategy The Pricing based on a country’s export needs. stand ard worl dwi de pr ice. Adding another costs by add shipping cost and miscellaneous cost. cos t pl us me. The case looks at the capture of the Roaring Dragon Hotel (RDH), state-owned enterprise in the southwest of China, global hospitality Hotel International (HI) and discusses cultural clashes and organizational adoption by the intersection of two significantly different business cultures.

On-line Pricing: An Analysis of Hotel-company Practices Most large hotel companies offer consistent room rates on their web sites and via third-party reservation systems, except for luxury operators.

Hotel Market Segmentation - Hotel Target Market Segments