Having an overview of your business before you create a business plan is essential. These four headings provide a framework for analysing a company, business proposition or any other idea. Strengths and Opportunities are positive factors, while Weaknesses and Threats are negative factors.
If you are not clear on any aspect of this task you will need to review your unit notes. To gain maximum marks you will need to have read the additional readings as set out in the Overview of this unit and use additional references. Case study You are an Area Manager for a large national bank.
Five years ago a housing development was opened in your area pick a real suburb. With new housing and commerce coming to the area over the intervening years you can now see that there is an opportunity to open a new branch office of the bank.
To do this you have to gain approval from your General Manager GM.
You know that your GM requires a great deal of convincing on the viability of opening new branches. The GM will want to see research undertaken on matters that include the following: Population growth over the last five years and growth projection for the next five years 2.
The demographics of the local population including average income 3. Current and potential growth in business 4. Current banking associations for both potential private and business customers 5. Indications of the number of potential customers 6. The availability of suitable premises in the area 7.
The overall cost of establishing the branch. Because of this you must undertake rigorous research to develop a business case to convince him that the bank will make a short term profit from the proposed branch.
You will engage your Personal Assistant PA in undertaking the research and developing the report for the General Manager.
Your PA has not studied this research subject so with this Plan you will ensure that they are clear on what is required as you develop a Project Plan which clearly defines the purpose and limits of the task at hand. They need to know what the different kinds of research are, where to find them, and how they will be used.
In your Plan you need to clearly define for your PA, at the start the Objective of the research, and then clearly explain the following: Use these dot points as headings in your Plan. The housing development has enhanced the commercial and new housing prospects in this area so we need to reasr4ech and collect relevant data to propose the opening of new branch office of the bank to utilise this commercialisation in the suburban area.
Limitations of the Tasks All the findings and conclusions would be based on the sample collected from the working area and there is a time limit too. So the major limitations are: There is time constraint too because a delay in research and collection of data might give chance to the competitor to launch and be the first one to tap the market potential.
No extra budget allocated for conducting research.When preparing for a product launch, design a marketing plan to achieve the intended sales goals. This marketing plan will likely involve building product awareness and demand in the marketplace, taking your product’s buyer personas into consideration.
A Business Plan is a written document that outlines a company's goals and how it plans to achieve them.
It also encompasses several other aspects of a company's future agenda and can serve as a tool for internal decision-making or as a business proposal to pitch to potential investors. The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy.
Product Launch Business Plan. Attached is a proposed format for a product launch business plan.
It starts with a one page Executive Summary that should highlight key points favoring its pursuit. The One Page Business Plan for the Busy Executive Written specifically for professional business managers and executives. Thousands of business executives have already successfully written and implemented One Page Plans with this simple and effective planning methodology.
This sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard at work on your plan. The company is a completely fictional organic denim and apparel company, however, we made sure the industry research was grounded in real world numbers as.